The Fragrance Store and L’Oréal have joined forces to launch the first multi-brand perfume refill station within the UK. The perfume retailer and the wonder large goal to higher meet the rising demand for environmentally pleasant choices.

Situated in The Fragrance Store’s Victoria Centre, Nottingham retailer, the refill station features a choice of best-selling fragrances from L’Oréal’s portfolio comparable to YSL, Prada, Lancôme, Armani and Mugler [1]. It has been designed to suit inside The Fragrance Store’s retailer feel and appear, with use of the identical supplies.

All dimension bottles from 30ml upwards of the chosen model on provide might be refilled on the perfume station. On common customers will save 29% when selecting refillable choices.

“We’re delighted to be introducing the UK’s first multi model perfume refill station, particularly within the thriving Nottingham retailer. Sustainability for The Fragrance Store is so vital to us as a enterprise and we all know that perfume is main innovation available in the market for refillable status magnificence merchandise,” mentioned Gill Smith, managing director from The Fragrance Store. “Nottingham has a recent, broad vary of their demographic. It’s an excellent metropolis with tons to supply, so is the proper location for the multi model refill station. We are able to’t wait to see the place this partnership with L’Oréal goes sooner or later.”

In line with The Fragrance Store, demand for refillable fragrances is rising, up 23%, in comparison with +9% for non-refillable fragrances.

“This innovation is a vital step in making refills accessible each in retailer with our multi-brand fountain, and at dwelling with our sturdy portfolio of refill cartridges. Our luxurious refillable fragrances don’t simply profit the setting but additionally our customers, as a result of the extra they refill their fragrances, the extra money they save too,” added James Rickards, luxe managing director from L’Oréal UK & Eire.