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As magnificence corporations proceed to implement extra inventive and progressive methods to interact with shoppers, there was a trending improve in manufacturers that again distinctive causes to construct and empower shopper communities. For instance, earlier this yr, CosmeticsDesign reported that private care product firm Dr. Bronner’s launched a limited-edition advocacy marketing campaign supporting the documentary Coextinction, which included labels that listed 4 methods shoppers might assist stop the extinction of Southern Resident Orca whales. This effort highlighted the model’s dedication to social justice, sustainability, and progressive enterprise practices.
Like Dr. Bronner’s, cosmetics firm Bulletproof Cosmetics has additionally established a model that focuses on elevating consciousness and offering assets and assist to shoppers impacted by a extreme problem. Founders Elly Seddon and Cera Neima-Stewart joined collectively to share their expertise and insights with ladies who’ve confronted home violence by way of the Bulletproof Basis.
The Nationwide Home Violence Hotline studies that “almost 3 in 10 ladies (29%) within the US have skilled rape, bodily violence, and/or stalking by a accomplice and reported it having a associated impression on their functioning.” To assist these ladies, Bulletproof Cosmetics’ Bulletproof Basis provides academic and authorized assets, in addition to entry to a neighborhood of individuals impacted by home violence.
In line with the Bulletproof Cosmetics web site, the Basis’s mission is to “scale back the occurrences of hurt, violence or different abuse in opposition to ladies…by empowering ladies with instruments and confidence.”
To study extra about Bulletproof Cosmetics and the Bulletproof Basis, together with why the model selected to again this trigger, how supporting this trigger has benefitted organizations serving victims of home violence, and plans for the model and its Basis, CosmeticsDesign spoke to Seddon and Neima-Stewart for his or her insights.
CDU: Are you able to clarify extra in regards to the Bulletproof Basis and its targets?
Bulletproof Cosmetics (BC): The Bulletproof Basis is the center and soul of Bulletproof Cosmetics, devoted to empowering ladies going through hurt. Its main goal is facilitating entry to justice for ladies in hurt by connecting them with crucial assets and constructing a supportive neighborhood.
There are a mess of current authorized and different crucial assets in assist of ladies in home violence conditions. Nonetheless, these assets are sometimes tough to seek out, entry, and navigate. Bulletproof Basis will accomplice with these applications to ascertain a database of all of those assets in varied native communities throughout Canada, preserve this database constantly, settle for functions from ladies who apply to this system, join these ladies with the suitable assets inside their very own communities, and see their care by way of the usage of the useful resource.
The Basis additionally goals to boost consciousness about abuse, determine early phases, and take proactive motion in opposition to potential hurt, each bodily and emotionally.
CDU: Why did the corporate select this trigger particularly? How does it tie in with the model and its positioning?
BC: Bulletproof Cosmetics was born out of this trigger. The founders, Elly and Cera, have private experiences that drove them to handle the challenges ladies face in navigating the authorized system throughout instances of misery.
Given their private experiences and one of many founder’s authorized background, they established the Basis to mitigate these points for different ladies. The trigger aligns with the model’s core values of empowerment, resilience, and energy. It displays the model’s dedication to empowering ladies by way of beauty merchandise that may assist them really feel pretty much as good as they appear and supply tangible assist within the face of adversity.
The corporate and the Basis are referred to as “Bulletproof” as a result of they assist ladies really feel bulletproof and resilient within the face of hurt. Our historical past and mission place Bulletproof as a model with a objective, going past magnificence to make a significant impression in ladies’s lives.
CDU: How has supporting this trigger benefitted organizations working on this space?
BC: The work of the Basis is crucial to enabling different organizations working on this space to maximise their impression. Typically, ladies who want authorized assist and neighborhood assets probably the most are unable to seek out these assets after which unable to entry them. Bulletproof Basis has bridged a niche by aligning itself with area people assets and the broader neighborhood of ladies by way of its reference to Bulletproof Cosmetics, a classy cosmetics model that the majority ladies will study.
Bulletproof’s recognition as a cosmetics model will trigger ladies to be accustomed to its objective and mission. As soon as ladies accustomed to Bulletproof’s mission attain out for assist, Bulletproof Basis will work with neighborhood organizations on this space to supply them with the tailor-made assist they require.
The Bulletproof Basis’s work allows neighborhood organizations to succeed in extra ladies in want, supply authorized help, and create consciousness about abuse. The collaboration has strengthened the collective effort to cut back hurt and violence in opposition to ladies.
CDU: How has it served to assist Bulletproof? And particularly, how has it helped to construct the Bulletproof neighborhood?
BC: Supporting this trigger has strengthened Bulletproof Cosmetics’ dedication to social duty and fostered a robust sense of neighborhood amongst its prospects. By aligning with a trigger that resonates deeply with the model’s values, Bulletproof has attracted like-minded people curious about high quality cosmetics and making a optimistic impression. This shared mission has helped construct a neighborhood that champions empowerment, confidence, and assist for ladies going through adversity.
CDU: Are Bulletproof prospects getting concerned with the trigger on a private degree?
BC: Bulletproof prospects are actively concerned with the trigger on a private degree. They contribute on to the Bulletproof Basis by way of their purchases, understanding {that a} portion of their funding goes towards empowering ladies in abusive conditions.
This private connection creates a way of shared objective amongst prospects, fostering a neighborhood that stands collectively in solidarity. Additional, some Bulletproof prospects have opened up publicly about their very own tales of abuse and are additional rising the neighborhood of assist in that vogue.
CDU: How do you see Bulletproof’s assist of this trigger evolving sooner or later? And what is going to this do to assist construct your neighborhood additional?
BC: Bulletproof envisions launching the Bulletproof Basis in native communities throughout Canada and the US. The model plans to ascertain and increase its partnerships with academic assets and authorized assist networks and proceed fostering a caring neighborhood.
The purpose is to supply speedy help and create a long-lasting impression, decreasing hurt and empowering ladies to really feel Bulletproof in each facet of their lives. This sustained assist will additional solidify the Bulletproof neighborhood as a pressure for optimistic change.
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