Everybody was banking on purple, but it surely’s a “velvety” and “light” shade of peach that the worldwide specialists on the Pantone Shade Institute have chosen because the coloration of the 12 months for 2024. It’s a shade imbued with optimistic qualities, conveying heat and luxury and symbolizing group, which undoubtedly displays a necessity for nurturing and empathy in addition to an air of calm and a sense of sanctuary. Introduced concurrently on Pantone’s web site and Instagram account, the colour of 2024 can be synonymous with comfortable sophistication and sensuality.

“A heat and comfortable shade highlighting our need for togetherness with others and the sentiments this creates ….Subtly sensual, [it) is a heartfelt peach hue bringing a feeling of tenderness and communicating a message of caring and sharing, community and collaboration,” Pantone explains on its Instagram account. Adding, “Highly suggestive of good taste … Peach Fuzz is a gift to the senses, creating a symbiotic relationship between our sense of taste, sight, touch, and scent.”

The economic, social and environmental crises, as well as geopolitical instability, have no doubt contributed to the choice of this soft, poetic and light hue. As Laurie Pressman, vice-president of the Pantone Color Institute, points out: “At a time of turmoil in many aspects of our lives, our need for nurturing, empathy and compassion grows ever stronger as does our imaginings of a more peaceful future …in a world which often emphasizes productivity and external achievements, it is critical we recognize the importance of fostering our inner selves and find moments of respite, creativity, and human connection amid the hustle and bustle of modern life.“

“Peach Fuzz 13-1023,” its full name, succeeds “Viva Magenta 18-1750,” a hue between red, violet and pink, again evoking positive values, but more focused on strength, dynamism and energy.