UK’s main well being and sweetness retailer has opened its first ‘Boots Magnificence’ retailer at Battersea Energy Station in London. The launch comes as Boots continues to rework its magnificence providing, with the revamp of over 170 magnificence halls throughout the UK during the last three years, in a context of elevated competitors within the status magnificence retail place within the UK.

Estimated at USD 29.88 billion in 2022 and projected to achieve USD 40.5 billion by 2027 – rising at a CAGR of 6.27%, in accordance with Euromonitor, UK’s magnificence market has lengthy been dominated closely by Boots however is now attracting a bunch of latest gamers, together with LVMH’s Sephora and the H Magnificence chain created by Harrods. Extra established magnificence specialists corresponding to House NK or The Fragrance Store are additionally increasing, whereas extra basic retailers corresponding to Superdrug, Subsequent and M&S are strengthening their magnificence gives.

The 11,200 sq ft (1,040 m2) retailer options 250 magnificence manufacturers throughout skincare, cosmetics, physique care, hair care and perfume. New manufacturers R.E.M Magnificence, Kerastase, Shu Uemura and Bubble will probably be obtainable in-store, becoming a member of Boots magnificence line-up for the primary time, and also will launch on boots.com.

The brand new retailer idea is staffed with a crew of 35 Boots Magnificence Specialists, who will be capable of present clients with a collection of private pores and skin providers, together with consultations with a dermatologist-trained pharmacist, and pores and skin scan providers utilizing a NEXA pores and skin imaging instrument for in-depth evaluation, recommendation and brand-neutral product suggestions.

“The brand new Boots Magnificence retailer at Battersea Energy Station supplies a platform for us to check the most recent manufacturers and new service improvements earlier than we introduce them to clients purchasing in our shops throughout the nation. The opening of this new retailer marks a significant milestone in Boots transformation of magnificence on the excessive avenue,” stated Jenna Ward, Head of Magnificence Reinvention at Boots.

Different new options in retailer embody a Hair Bar that gives knowledgeable scalp evaluation service for assist with hair injury and thinning hair. There may even be weekly hair demonstrations and styling providers from Dyson and Drybar. Boots new vary of premium {and professional} haircare manufacturers – together with Coloration Wow, OUAI and Wella Professionals – can be found, in addition to a variety of merchandise for curly, coily and wavy hair varieties. This consists of new to Boots unbiased manufacturers No Knot Co and Silke London.

Moreover, the shop comprises a Perfume Discovery Bar with an interactive product show and a digital perfume finder to assist clients discover their excellent scent, a devoted magnificence product recycling station is and a free-of-charge present wrap service.