The Unilever group has concluded an settlement to promote its Elida Magnificence enterprise – a portfolio of manufacturers together with Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5 – to Boston-based non-public fairness agency Yellow Wooden Companions. The enterprise generated turnover of round EUR 0.8 billion in 2022.

“This marks one other step in the direction of the optimisation of our Private Care portfolio. Our precedence is to step up the expansion of our Energy Manufacturers by investing behind key strategic focus areas equivalent to driving unmissable model superiority and scaling multi-year improvements. Elida Magnificence’s portfolio contains iconic and traditional magnificence and private care manufacturers. I’m certain underneath the brand new possession they may proceed to prosper and serve customers throughout North America and Europe,” mentioned Fabian Garcia, President of Unilever Private Care.

“Shoppers around the globe love these manufacturers as they’re an essential a part of their each day lives. Our prior relationship with the Unilever group helped us perceive the potential of Elida Magnificence,” added Tad Yanagi, Accomplice at Yellow Wooden Companions.

Monetary phrases of the deal haven’t been disclosed. The transaction is predicted to be accomplished by mid-2024 upon completion of customary closing and regulatory approvals.