THE WHAT? L’Occitane’s Group Journey Retail unit has introduced the launch of a second wave of its international OOH model consciousness marketing campaign at worldwide airports for its Sol de Janeiro model.

THE DETAILS Hostesses stationed at key airports, such advertisements Charles de Gaulle in Paris, Copenhagen in Denmark and Turkey’s Istanbul, will provide product testing whereas screens and lightboxes will increase consciousness at airport concourses.

THE WHY? Marion Amirouche, Model Supervisor, Sol de Janeiro Journey Retail, feedback, “We’re actually excited to be rolling out our inspiring, upbeat and motivational OOH model consciousness marketing campaign in time for the festive vacation season. Our purpose is to imbue travellers with Sol de Janeiro’s sense of pleasure and introduce them to the model’s life affirming philosophy that celebrates inclusivity, self-celebration and physique positivity. As soon as prospects pattern the best-selling core product vary, we really feel certain that they’ll be again for extra!”