For any make-up followers on the market, there’s doubtless so much about Make-up by Mario and the model’s fearless chief and famend movie star make-up artist, Mario Dedivanovic. From his close-knit relationship with the Kardashian clan to his well-known lip-liner tips and iconic, constantly sold-out palettes, a number of issues come to thoughts once we hear Make-up By Mario. However, there’s additionally so much concerning the 40-year-old make-up mogul that followers don’t know—he’s a New York native and NOT from Los Angeles, for starters.

There was so much I didn’t find out about Dedivanovic once I had the pleasure of sitting down with some fellow business members to listen to from the model chief about his new launch. (He’s a little bit bit psychic, he began his profession at Sephora and he offers nice manifestation recommendation, to call a number of.) Whereas all of those info could appear unrelated, Dedivanovic’s humble beginnings, childhood recollections and New York heritage have been all formative elements within the creation of his new SuperSatin Lipstick ($28). Forward, the make-up celebrity talks all issues product growth, from the important thing substances to the tales behind every shade title.

Make-up by Mario SuperSatin Lipstick: A Private Line for the Bronx Native

As Dedivanovic defined in the course of the launch panel, stepping into the world of satin lipstick has been an extended overdue endeavor, as he finds himself choosing satin mixtures when he’s doing glam on his A-list shoppers. Creating this new line, although, goes a lot deeper than only a new components for the Bronx native, as lipstick holds a deep, sentimental worth for him. “There was a lipstick [my sister] would apply each morning—I don’t know what it was, most likely L’Oréal— however once I began making this line I sort of recreated that actual lip that I envisioned as a baby watching her doing her make-up. That turned Bronx Child (Mario’s favourite of the 18 SuperSatin shades).”

It’s protected to say that lipstick has been a formative a part of Mario’s make-up journey, therefore why he took such cautious consideration in crafting this line. Dedivanovic began working at Sephora within the flat iron district of Manhattan at 17 years outdated as a perfume marketing consultant, however one among his most outstanding recollections from his time on the retailer was when he did his first ever make-up utility. “Flatiron was the place I really did my first make-up utility ever. I bear in mind it was night time and the shop was gradual and I used to be sort of ‘cool’ with the supervisor—I used to be a perfume marketing consultant so I wasn’t allowed to do make-up—however I requested her if I might and he or she mentioned sure and so I did a three-hour lengthy utility.” And thus was born the attractive, nude SuperSatin shade Flatiron. “There’s a number of these recollections on this assortment.”

Every of the 18 shades within the SuperSatin line is called after an space of New York Metropolis that holds particular worth to Mario, or to his crew, as he famous that the opinions of his colleagues are of the utmost significance to him. “Sam, for instance, she’s one among my women who’s been with us from the start, and he or she lives in Staten Island, however it at all times fascinates me that she’s the primary one within the workplace and he or she lives the farthest away,” he explains. “She wakes up so early within the morning and takes the ferry. She lives on the South Shore, and so I mentioned, ‘Sam, let’s title one of many shades South Shore.’”

The Making of SuperSatin

Past the deep, private connections that make SuperSatin so particular, Mario additionally spent numerous hours guaranteeing that the components was precisely what he needed it to be. When it comes to priorities in creating SuperSatin, Dedivanovic explains that “grip” was of big significance. “With this line specifically, it was largely about consolation. Grip is at all times one of the essential phrases that I take advantage of in product growth throughout all classes of make-up. Sensorially, I simply hate when merchandise slide an excessive amount of. It’s okay when merchandise slide once you first apply so as to manipulate it, however then I don’t need it to maneuver round. This product is an especially comfy lipstick to put on, however it additionally supplies a pleasant grip.” I can attest—having tried each shade, it’s sort of wonderful how comfortably and easily the product goes on, however it additionally manages to remain in place with out feeling dry or tight.

When it comes to general vibe and inspiration, Mario explains that he “wasn’t making an attempt to reinvent the wheel” on the subject of the SuperSatin launch. “I actually simply needed to channel this basic, iconic satin lipstick world that’s paying homage to my upbringing and particularly my early years in New York and doing make-up,” he begins. “Again then we didn’t have loopy fancy lipsticks—it was only a lipstick tube, and I really like that. I really like easy and basic. Bringing that concept to the model with this assortment is simply the proper juxtaposition of a basic thought and a contemporary components.”

You can also channel your inside youngster and savor a slice of New York heritage with any of Mario’s 18 SuperSatin shades, obtainable now completely at makeupbymario.com and in-store and on-line at Sephora.