Kosé America, a subsidiary of Tokyo-based, international cosmetics firm Kosé Company, has appointed Chinae Kim as Vice President, Kosé America, Inc.

Ms Kim might be chargeable for main the Kosé America’s strategic advertising and marketing and gross sales efforts in North America. She’s going to oversee a variety of initiatives to drive speedy progress within the area beginning with creating an progressive and disruptive advertising and marketing technique for the corporate and for its portfolio of manufacturers, which incorporates Decorté, Sekkisei and Habit Tokyo, amongst others.

In her new function, she is going to report back to Takayuki Morimatsu, CEO of Kosé America.

Chinae Kim brings over 15 years of name and advertising and marketing expertise within the magnificence business with firms that embody Amorepacific US and The Estée Lauder Corporations. She joins the corporate from Amorepacific US the place she oversaw US advertising and marketing for the Sulwhasoo and Amorepacific manufacturers.

“Chinae has a confirmed monitor file of success driving important progress for Sulwhasoo out there which incorporates the current launch of the model’s sixth era version of its hero product in addition to channel enlargement. She additionally launched Laneige within the US in 2014 and Canada in 2015 together with in Sephora, and he or she rapidly cultivated Laneige Lip Sleeping Masks into the star product driving the enterprise in North America. Chinae was honored with the most effective worker award from Amorepacific in 2014 and 2022,” mentioned Kosé America in an announcement.