THE WHAT? Sephora has unveiled its birthday reward supply for 2024 for US and Canada. The presents can be found to the LVMH-owned retailer’s Magnificence Insider members throughout their birthday month and may be redeemed in retailer without spending a dime on on-line with a minimal buy.

THE DETAILS This 12 months’s line-up will characteristic important status magnificence merchandise spanning the make-up, skincare and hair care classes from Kosas, Youth to the Folks and Moroccanoil in addition to 4 quarterly rotating, online-exclusive presents for VIB and Rouge members.

THE WHY? Emeline Berlind, Senior Vice President, Normal Supervisor, Loyalty at Sephora, explains, “Sephora’s annual birthday presents have turn into one of the vital sought-after components in our loyalty program, and we take nice satisfaction in making each birthday a joyous celebration for our greater than 36 million members of our Magnificence Insider group. This 12 months, we’ve curated a novel assortment of a few of Sephora’s most iconic and viral manufacturers that provide versatility to enrich your each day routines – from cleaning your pores and skin and creating on a regular basis make-up appears to be like to treating your hair and physique, and extra. We love having the ability to share our deep appreciation for our most loyal prospects and make their birthday month much more thrilling.”