THE WHAT? Charlotte Tilbury is about to hit cabinets in some 600 Ulta Magnificence shops throughout the US. The Puig-owned model will be part of Ulta’s make-up assortment, which incorporates fellow status manufacturers Fenty Magnificence and Pat McGrath.

THE DETAILS In response to a report revealed by WWD, Charlotte Tilbury was searched a couple of million instances on ulta.com over the previous yr, indicating that the model is in excessive demand with Ulta’s current clientele.

THE WHY? The addition of Charlotte Tilbury is a part of a wider shift in the direction of a extra luxurious price-point, WWD reveals. Monica Arnaudo, Chief Merchandising Officer at Ulta Magnificence, informed WWD, “One of many nice issues about our mannequin is that we are able to see that our company could enter in at mass value positioning however we now have the power to maneuver them from mass as much as ‘mass-tige’ to status and now to luxurious a lot quicker.”