THE WHAT? Avon has introduced an ‘thrilling new chapter’ in its 137-year historical past. The Natura &Co-owned direct gross sales model is about to open a collection of bricks and mortar shops within the UK, Brazil and South Africa.

THE DETAILS In accordance with a report printed by BBC Information, the shops will probably be positioned in ‘neighbourhood communities’ and function ‘mini magnificence boutiques’. The variety of shops to be opened has but to be confirmed and it’s believed that reps will probably be supplied the possibility to run them as franchises.

THE WHY? CEO Angela Cretu informed the BBC that the corporate is seeking to meet its clients the place they’re and the growth in on-line gross sales because the pandemic has led to a necessity to offer an area the place buyers can expertise the merchandise IRL. It already boasts some 63 shops in Turkey and is stocked in chosen Superdrug pharmacies within the UK.