THE WHAT? Natura &Co has introduced that it has comply with promote The Physique Store to non-public fairness agency, Aurelius for an enterprise worth of £207 million – a far cry from the £880 million buy value the Brazilian agency is rumored to have paid L’Oreal in 2017. The transaction is predicted to finish earlier than the top of the 12 months.

THE DETAILS Aurelius mentioned it was dedicated to sustaining The Physique Store’s long-standing, distinctive values.

“We’re delighted to be endeavor this acquisition of an iconic British model, which pioneered the cruelty-free and pure ingredient motion within the well being and wonder market,” mentioned Tristan Nagler, Companion at Aurelius. “We stay up for working with CEO Ian Bickley and his group to drive operational enhancements and re-energise the enterprise and assist to ship the following chapter of success.” 

THE WHY? Fabio Barbosa, Chief Government Officer of Natura &Co, commented, “With the sale of The Physique Store, we’re taking one other essential step in Natura &Co’s new growth cycle to unlock vital worth. Refocused, deleveraged and leaner, Natura &Co will now be capable of totally think about its core relationship promoting experience in Latin America whereas additionally persevering with the optimization of Avon Worldwide’s footprint and investing in initiatives and improvements that positively affect folks and the planet. We’re happy to have discovered a powerful dwelling for The Physique Store to jot down the following chapter in its exceptional story, and we prolong our sincerest due to all The Physique Store’s associates, who contributed immensely to broadening Natura &Co’s horizons. We want them continued success below the stewardship of Aurelius.”