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Filterbaby has come across this concern, launching the first-ever lavatory faucet filter designed to rid faucet water of impurities, enabling customers to cleanse their pores and skin in water containing decrease ranges of drugs that may exacerbate varied pores and skin situations.
CosmeticsDesign spoke to Filterbaby Co-founder and CEO Lynn Shui to seek out out concerning the improvement of this intriguing product, the way it works, what it does to the water, and the advantages it brings to a broad vary of shoppers.
CDU: Are you able to please clarify the Filterbaby idea and the way it works?
Lynn Shui (LS): Filterbaby is the primary dermatologically examined and permitted water filter gadget for skincare. Whereas thousands and thousands of skincare merchandise flood the market, there was an absence of emphasis on water high quality, a basic issue for reaching good facial pores and skin well being. Customers spend hundreds of {dollars} on skincare annually to optimize their pores and skin well being, but the water used to scrub pores and skin is commonly lower than optimum.
By filtering faucet water impurities and micro-contaminants which might be as small as 0.2 microns, Filterbaby ensures customers obtain greater high quality water to enhance their pores and skin’s well being. It’s clinically examined to enhance pores and skin hydration in simply two weeks. Via client research, it has additionally been discovered to cut back irritation and shield the dermis, in the end resulting in radiant and more healthy pores and skin.
Moreover, it’s economical and extremely simple to make use of; in reality, customers can set up it in lower than 5 minutes, as our filter matches 99% of taps with round aerators.
CDU: How does it profit pores and skin well being? And what sort of pores and skin situations is it greatest for?
LS: After intensive analysis, we’ve discovered that on a regular basis publicity to pollution, chemical substances, and microcontaminants in faucet water has a discernible influence on pores and skin well being. For example, chlorine is a standard addition to municipal water programs, serving as a disinfectant to eradicate dangerous microorganisms.
Whereas important for safeguarding the standard of ingesting water, additionally it is identified to deplete the pores and skin’s pure oils, thereby weakening the pores and skin barrier. This, in flip, can lead to signs equivalent to dryness, redness, irritation, and untimely indicators of growing old.
Moreover, rust particles in water usually stem from corroded water pipes, and their presence in faucet water can result in pores and skin points, together with pimples and dermatitis, as a consequence of their potential to annoy and clog pores.
Using Filterbaby successfully reduces these contaminants, defending the pores and skin. This ends in elevated pores and skin moisture, decreased redness and irritation, a stronger pores and skin barrier, and helps forestall breakouts.
This additionally offers aid for varied pores and skin situations, together with dermatitis, rosacea, eczema, and extra. Now we have acquired a whole bunch of earlier than and after pictures from our intensive buyer base who’ve skilled these situations and seen drastic enhancements.
CDU: Who’s your goal client?
LS: We firmly consider that cleaner, safer water performs a pivotal position in each particular person’s skincare routine, providing benefits no matter age or gender. At Filterbaby, our mission is to make these advantages accessible to everybody, and our various buyer base displays this dedication.
Our most distinguished client is ladies aged 24 to 45. Nevertheless, our clients span a large demographic vary, from school college students dealing with breakouts as they transition from their hometowns to school life for the primary time to people of their 50s who wish to safeguard their pores and skin’s integrity and even moms who’ve come to understand the importance of filtered water for bathing their newborns.
CDU: Why is it the suitable time to launch this sort of product available on the market?
LS: The timing for the launch of this product is right for a number of causes. Customers immediately are more and more prioritizing their well being and wellness, gravitating in direction of better-for-you merchandise. They’re additionally demanding better transparency, eager to know precisely what substances are included within the on a regular basis merchandise they use.
Within the magnificence business, there stays a powerful concentrate on what might be utilized to 1’s face, whether or not it is by way of lotions, serums, lotions, or intricate ten-step magnificence routines. Filterbaby, nevertheless, has chosen to handle basic points, particularly the presence of chemical substances and contaminants in faucet water. Our goal is to ship customers cleaner, superior water particularly formulated to raise pores and skin high quality.
Whereas it’s normal information that filtering water for ingesting is crucial as a consequence of security considerations, we seen an analogous mindset was not persistently utilized to face washing. Recognizing this hole, our purpose has been to teach individuals, enabling them to attract the identical connection between water high quality and skincare.
This strategy has confirmed efficient, as we’ve acquired hundreds of messages from people who had been looking for an answer like ours for years, realizing one thing was amiss with their water.
CDU: What’s your distinctive promoting level?
LS: We have developed a complete, multi-step filtration course of aimed toward addressing the most typical contaminants present in faucet water which might be identified to be dangerous to your pores and skin well being.
Whereas many faucet mount filters depend on activated carbon to deal with some chemical contaminants, they usually fall brief in terms of eradicating bodily impurities like rust and lead particles, microplastics, micro organism, and turbidity.
Moreover, our dedication to high quality is unwavering. We make the most of premium supplies, and our filtration programs have undergone over 100,000 stress and sturdiness exams to make sure their reliability.
Our workforce contains extremely skilled Ph.D. chemical engineers and esteemed dermatologists who’re deeply captivated with skincare. Filterbaby not solely meets however exceeds business requirements, notably surpassing NSF-42 standards. Our dedication to steady testing and product enchancment retains our clients on the forefront of our priorities.
CDU: How will you place Filterbaby? If a client went to a brick-and-mortar retailer, on which cabinets would they discover it?
LS: We see ourselves as trailblazers within the water filtration for the skincare class. We purpose to be the last word vacation spot for shoppers who perceive the affect of faucet water on their pores and skin’s well-being. Our purpose is to make sure that Filterbaby is inside simple attain of shoppers throughout all demographics, and we have mirrored this dedication in our number of on-line retail companions.
You’ll be able to at present discover our merchandise on standard on-line platforms equivalent to Amazon, City Outfitters, Bloomingdales, and Dormify. Most just lately, we’re excited to announce our first brick-and-mortar partnership with 13 Lune, increasing our retail footprint.
CDU: Why did you select 13 Lune as your first e-commerce retail accomplice?
LS: 13 Lune stands out as a exceptional area devoted to empowering minority founders, which strongly aligns with our personal values and aspirations. As minority founders ourselves, we share within the mission of constructing a profound assertion concerning the crucial connection between water high quality and its influence on pores and skin well being. Our overarching purpose is to reinforce individuals’s lives by way of the supply of superior water options.
We discover that 13 Lune offers us with the proper platform to amplify our mission and share our message with a wider viewers. Being a part of this collective power for constructive change within the magnificence business could be very thrilling for us.
CDU: In what path will Filterbaby’s retail technique go sooner or later?
LS: We’re enthusiastic about our ongoing discussions with distinguished retailers, and now we have formidable plans for Filterbaby’s future retail technique. Our imaginative and prescient features a nationwide launch in 2024 and partnering with a significant retailer to make our merchandise much more accessible to a broader viewers.
CDU: Are there plans to develop the Filterbaby idea and expertise additional?
LS: That is simply the beginning for Filterbaby. Wanting forward, we’re dedicated to broadening our product vary to embody all elements of the lavatory whereas additionally enjoying a pivotal position in advancing skincare improvements. As sustainability holds a particular place in our hearts – our filter has a built-in mode to avoid wasting stream – we’re additionally actively creating sustainable water filter refill options.
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