America’s Magnificence Present unveiled its plans for its 2024 present on the America’s Magnificence Present and Cosmetologists Chicago Press Convention and Present Preview. 

The 2024 present is about to happen April 20 – 22, 2024 on the Donald E. Stephens Conference Middle in Rosemont, IL. The theme for the present is “WHAT’S NEXT.” 

“WHAT’S NEXT embodies creativeness and knowledge,” explains Megan Goggin, Director of Advertising for America’s Magnificence Present. “WHAT’S NEXT encapsulates creativity with an approachable really feel.” 

Ulta Magnificence’s Nick Stenson, Senior Vice President of Retailer & Providers Operations, and Anna Manukyan, Senior Director of Schooling and Inventive, created the gathering for the 2024 present. They had been impressed by late ’90s and Y2K traits and maximalism. 

“Once you see the colours of this yr and also you see the vitality, what we needed it to actually emulate was vibrancy, pleasure, pleasure — every thing that is taking place within the business proper now and bringing it to life in a manner that is aspirational however nonetheless obtainable,” Stenson shared of the inspiration for the gathering.

Maximalism additionally serves because the theme for the 2024 International Picture Awards, with rivals being invited to submit collections that characteristic daring shade palettes, layered pictures, daring typography and repeating parts that may seize consideration. Open to all licensed magnificence professionals and college students, rivals can submit entries till January 25, 2024. Finalists can be introduced on February 20 and the winners can be revealed on April 20 at ABS. 

The 2024 present additionally guarantees loads of alternatives for schooling with three levels, 30+ lecture rooms and over 350 lessons. Attendees have the chance to earn CEUs. 

The present flooring will provide loads of alternatives for attendees so as to add or restock their salon arsenal with manufacturers like BaBylissPRO, Amika, Olaplex, Hattori Hanzo Shears, Olivia Backyard, Sutra Magnificence, Gentle Class, Kokoist, Glitterbels, Gelish and extra exhibiting. 

New in 2024 is the Healthcare and Wellness Pavilion, sponsored by Fruitful Yield. The pavilion will provide alternatives to study well being and wellness ideas with well being chats and perception from pure well being complement manufacturers. 

Tickets can be found now on www.americasbeautyshow.com. You possibly can keep updated on the most recent new and bulletins relating to the 2024 present by downloading the ABS 2024 app from the App Retailer.