Gregg Renfrew, Beautycounter’s founder, will return to the model she based in 2013 and will formally assume the function of Chief Government Officer as of February 1st.

Renfrew launched Beautycounter in 2013, after spending two years getting ready its creation, specifically by means of an inventory of components that she deemed dangerous and probably dangerous and that the Santa Monica, CA-based model would by no means use in its formulations. Below her management, Beautycounter grew as pioneer of the clear magnificence motion and have become an iconic model of the so-called ‘clear magnificence’ motion in the US, pushing different manufacturers to start taking steps to extend their very own security requirements and transparency. Beautycounter was additionally concerned in a number of advocacy actions to strengthen the beauty laws within the U.S. or to advertise a transparent definition of what are “pure cosmetics”.

In 2021, she determined it was time to promote the model and signed a cope with US capital-investment group Carlyle, which acquired the bulk stake of Beautycounter in a transaction valuing it at USD 1 billion. Whereas preliminary plan was for her to remain on as CEO, she stepped down in 2022 and Marc Rey, previously the top of Shiseido Americas, was introduced on as CEO. The Carlyle Group aimed to extend the model footprint by means of an omnichannel enterprise mannequin. Beautycounter thus partnered with magnificence retailer Ulta to be out there on Ulta.com and in Ulta Magnificence shops throughout the U.S. Along with Ulta Magnificence, Beautycounter supposed to proceed promoting by means of its personal DTC e-commerce website, its community of 45,000 direct sellers in the US and Canada, and its two standalone shops in New York Metropolis and Denver, Colorado.

Nevertheless, Rey departed the corporate a yr later and was changed by Board Director Mindy Mackenzie as Interim Chief Government Officer. And finally, Carlyle determined it was time for Renfrew to return as CEO whereas Mackenzie keep as a member of the Board of Administrators.

“With out query, Beautycounter’s best alternatives are forward of us. Customers are demanding, now greater than ever, the issues that we’ve delivered to the business from the very starting: transparency, well being & security for folks and the surroundings, modern merchandise, an engaged group and a enterprise that’s far more than its backside line. Who we’re, and the work we do, really issues to so many individuals. I’m energized to construct on our historical past of disrupting to create a motion for change and the next business customary,” Renfrew stated in an announcement. “I’m trying ahead to getting again to working with the group (together with some acquainted faces becoming a member of me once more). It’s not going to only be enterprise as normal, and I’m trying ahead to elevating the bar even larger for our firm and the business at giant,” she continued.