The high-end fragrance model has added two Roman level of gross sales to its lists of journey retail counters throughout the European continent.

On the new counters positioned in Rome’s Fiumicino airport (Terminal 3 and Schengen Hub East Terminal 1), Bulgari’s Roman roots come to life in signature marble décor. Dramatic Italian Pavonazzetto shows suffuse the corners with the grandeur of the Everlasting Metropolis, and saffron accents are a nod to the Roman sundown. The heat and radiance of the areas are magnified by golden brass particulars, just like the eight-pointed star, a standard architectural image of the Baroque Rome fashion and a pivotal décor component of Bulgari’s historic retailer on Through dei Condotti.

These corners unite traditional structure and trendy Italian design, creating an attention grabbing showcase for Bulgari’s excessive perfumery collections. “The sculptural perfume flacons gracefully mirror the areas’ architectural magnificence, and their vibrant colors captivate the attention as absolutely as vivid gems,” stated the model in an announcement.

The brand new counters are a part of Bulgari’s intensive journey retail technique. The model has opened excessive perfumery corners in most of Europe’s premier journey hubs, together with Paris, London, Zurich, Brussels, and Athens, in addition to within the Center Japanese gateway metropolis of Amman.

Bulgari’s enhanced presence in journey retail was created in partnership with Lagardère in Paris Charles de Gaulle, Rome, and Brussels and in collaboration with Dufry in London Heathrow, Zurich, Athens, and Amman.

“In Bulgari’s new corners, travellers can bask in a first-hand perfume journey. Exploring the excessive perfumes Le Gemme and Bulgari Allegra, they will savour the pleasure of the Italian way of life, from its heat to glamour. To boost the buying expertise, Bulgari’s extremely educated advisors provide specialised providers like customized gift-wrapping—a private contact of Roman attract. Moreover, pop-up occasions, reminiscent of fragrance-flacon engraving and complimentary style illustrations, enrich the transportive ambiance of the areas,” added the model.