THE WHAT? Saks and Dior have reduce the ribbon on their collaborative vacation marketing campaign with the launch of an unique World of Dior digital pop-up on Saks.com and the disclosing of the division retailer’s New York flagship’s 10-storey-high mild present.

THE DETAILS Dior Ambassador Jennifer Lawrence attended the launch occasion and the model has created a sequence of unique merchandise to mark the event, with basic designs such because the Saddle bag recreated in a toile de Jouy print.

THE WHY? Rumors have been circulating that the division retailer couldn’t afford to stage its mild present this yr with out Dior’s assist however the official line, courtesy of Marc Metrick, CEO of Saks, is, “This thrilling collaboration is a testomony to the ability of the Saks Fifth Avenue model and the energy of our partnerships with the world’s main luxurious vogue homes. For many years now we have introduced our vacation home windows and light-weight present as our present to New York Metropolis, and this yr we’re honored to take action in partnership with Dior to additional elevate the distinctive and provoking expertise we ship to our clients. We sit up for welcoming our clients to the magical World of Dior throughout the Saks Fifth Avenue ecosystem this vacation season.”