THE WHAT? Dior has drafted in Jay Chou, as its subsequent International Ambassador. The Taiwanese pop star, who has simply accomplished his Carnival world live performance tour that includes costumes designed by the French style label, is the primary Mandopop artist to take up this coveted position.

THE DETAILS “I’m thrilled to hitch Dior as a worldwide ambassador and am very grateful for Dior’s custom-designed stage ensembles for the concert events in Bangkok,” says Chou. “We now have been working collectively on the stage outfits and performing in Dior, which really makes the stage expertise extremely particular. I’m trying ahead to our journey forward with Dior.”

THE WHY? Dior revealed in a press release, “As our new world ambassador, Jay embodies the spirit and singularity of Dior fashion, a modernity with a timeless signature. Pushed by audacity and creativity, this alliance celebrates greater than ever the particular ties uniting Dior and tradition in all its kinds.”