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Final month, CosmeticsDesign reported that the Filterbaby, a ‘first-of-its-kind’ water filtration gadget designed to enhance water high quality for skincare by eradicating faucet water impurities and micro-contaminants, introduced its first brick-and-mortar retail partnership with e-commerce platform 13 Lune at its storefront in Los Angeles, California. This month, one 12 months after the product’s preliminary launch, Filterbaby launched Filterbaby 2.0.
“Thoughtfully structured, superbly designed, and with a better impurity elimination fee” than the Gen 1, Filterbaby 2.0 “incorporates a new streamlined design esthetic and it presents extra adaptors to suit the vast majority of rest room sink taps,” shared Lynn Shui, Co-Founder and CEO of Filterbaby. To study extra in regards to the upgrades to the Filterbaby design, improved advantages for shoppers, and the analysis behind the product’s efficacy, CosmeticsDesign spoke to Shui for her insights.
New product design adjustments
The Filterbaby 2.0 options “high-quality elements sourced from one of the best producers world wide,” and it “comprises a water limiter part designed in Switzerland and made in Germany that protects in opposition to hydraulic strain shock to make sure person security,” shared Shui when requested about what adjustments have been made to the unique design. These upgrades “imply that the unit is ultra-durable and might stand up to water strain of greater than 200 psi,” she defined.
Further design updates embrace a “clear window [that] is warmth resistant and shatterproof, being fabricated from Tritan, an FDA-approved materials from USA that’s generally utilized in making child bottles,” she added, in addition to a core filter that’s made “in Japan, a rustic with probably the most superior water filtration expertise and strict high quality management.”
Improved client advantages
The up to date design gives further advantages for client use. For instance, Shui illustrated, “Filterbaby 2.0 can take away 99.99% of chlorine AND 99.99% of chloramine.” That is vital as “Chloramine, which is a stronger and longer-lasting disinfectant used to scrub faucet water, now exists in 30%+ of USA’s households and is rather more tough to take away because of its pervasive nature, [as] most different faucet filters merely can not do that,” she mentioned.
Moreover, “Filterbaby 2.0 will even get rid of 99.99% of contaminants as small as 0.1 microns,” she defined, which may have a notable impression on the pores and skin as this consists of “micro organism, fungus, viruses, rusts, lead particles, arsenic, iron, chloroform, sure heavy metals and lots of extra contaminants that may have a extreme impression on the pores and skin and face.” Merely put, she concluded, “higher water means higher pores and skin.”
Product efficacy testing
To determine the product’s efficacy, “Filterbaby is clinically examined and objectively measured to enhance pores and skin hydration in simply two weeks and verified by an authorized third social gathering scientific lab in Eire,” mentioned Shui. Along with scientific testing and third-party lab certification, she shared that Filterbaby was additionally examined in person trials.
The outcomes of these trials had been recorded, and “customers reported having enhanced pores and skin radiance, lowered pores and skin irritation and redness, lowered pores and skin dryness, discount of zits, and general enchancment in general pores and skin well being,” defined Shui. Additional, “the trials discovered that 87% of members agreed their pores and skin by no means regarded or felt higher, whereas 93% mentioned they might by no means return to utilizing unfiltered faucet water.”
What’s subsequent for Filterbaby
On prime of the upgraded design, “to offer Filterbaby further enchantment and to satisfy a wider vary of loo aesthetics, we’re launching Era 2.0 in three new colours: White, Pink, and Black,” and the model is “additionally planning to launch an additional choice of colour decisions in the beginning of 2024,” shared Shui. Filterbaby’s plans for progress and enlargement additionally embrace “a particularly modern product pipeline coming for 2024,” she added.
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