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We get requested all. the. time. what our ideas are on Beautycounter. Are they really as clear as they are saying? Does their magnificence customary imply something? Do their merchandise truly work?! We’ve bought the solutions to those questions and extra. Plus the rationale why I, a seasoned magnificence blogger, select to not purchase Beautycounter. Let’s dig in!
By: Lisa Fennessy
I’ve been requested “What do you consider Beautycounter” most likely about 1,000 occasions since I first began out as a magnificence blogger in 2015. It was one of many very first questions I bought and I’m nonetheless getting that very same query at this time, almost 9 years later so…I figured it’s about time I answered it.
The lengthy and the wanting it’s, I don’t hate Beautycounter. I believe they’re doing a little issues very well, however there are additionally just a few the explanation why I received’t personally use or promote this line. Right here’s my sincere opinion about Beautycounter.
IN THIS POST:
Beautycounter execs
1. Beautycounter is a greater possibility
Beautycounter is a greater possibility. If that is what you want and you might be proud of it, I’m joyful for you. It’s WAY BETTER than mainstream choices and you’ll be ok with utilizing this mascara or blush or basis or SPF over standard.
Should you take away nothing else from this publish, I need you to remove this!
2. Beautycounter works
I’ve tried some Beautycounter through the years and I’ve personally loved the expertise. I believe it performs effectively, the packaging is cute and I by no means felt like my expertise was degraded as a result of I used to be selecting one thing more healthy. A pair years in the past, I used to be gifted their lipstick in BC Crimson and liked it— Petal is absolutely fairly too. I additionally suppose their shampoo works nice.
3. They’re advocating for higher magnificence legal guidelines and laws
Love this. You possibly can see all their advocacy work right here.
4. Some extra standouts…
Not each clear magnificence model does these items so I believe it’s necessary to provide snaps for…
- Testing for hint contaminants resembling (some) phthalates and (some) heavy metals.
- Conducting in-person audits of their mica suppliers to make sure no little one labor.
- Prioritizing the sourcing of moral vanilla and palm oil.
- Committing to 100% of packaging to be recycled, recyclable, refillable, reused or compostable by 2025.
- A few of their merchandise are third-party verified by EWG.
RELATED: The New Knew’s High Magnificence Merchandise of 2023
Beautycounter cons
Now these will not be cons for everybody, however these are cons for me and the the explanation why you received’t see me utilizing or selling Beautycounter.
1. I don’t like among the components
Beautycounter formulates with some components that go in opposition to the grain of The New Knew. As a group, we’ve dedicated to persevering with the higher magnificence conversion and pushing the business ahead subsequently we’ve some onerous “nos” on the subject of components.
Amongst these are components like phenoxyethanol, which Beautycounter makes use of just about throughout the board as a broad spectrum preservative. You possibly can learn extra about why I don’t like phenoxyethanol right here.
As well as, in addition they formulate with a number of microplastic components, together with acrylates copolymer, acrylates/C10-30 alkyl acrylate crosspolymer, carbomer (poly(acrylic acid)), hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer and sodium acrylates copolymer.
Kate Noonan, molecular biologist and beauty chemist explains, “These particular components had been banned on September 25, 2023 within the EU. The ‘acrylates copolymer’ microplastic ingredient usually accommodates ~1500 ppm residual poisonous acrylic acid monomer. If used at an ordinary components proportion of 10-15%, the residual acrylic acid would possibly exceed the 2ppm OSHA restrict for each day dermal publicity within the last product.”
Kate continues, “I wish to see Beautycounter change away from microplastic components altogether and use an Ecocert licensed thickener like xanthan gum or capryloyl glycerin/sebacic acid copolymer.” Me too.
2. I don’t like their messaging, which toes the greenwashing line, IMO
When a model makes it their mission to “set the cleanest requirements in clear magnificence” whereas truly NOT setting “the cleanest requirements in clear magnificence” —that’s an issue for me.
The cleanest requirements in clear magnificence are presently set by the COSMOS / ECOCERT certification. Details. With the assistance of Krupa Koestline, (clear) beauty chemist, Ayurvedic practitioner and founding father of KKT Innovation Labs, we in contrast the hottest clear magnificence requirements and you’ll see for your self that the COSMOS certification is by far probably the most thorough, meticulous, encompassing and strict customary.
Apparently sufficient, COSMOS additionally doesn’t permit phenoxyethanol in formulations, so I’m simply sayin’…you’ll be able to’t “set the cleanest requirements in magnificence” when there are requirements which are clearly “cleaner” than yours, lol.
3. I don’t like supporting MLM (multi degree advertising) companies
In a nutshell, MLMs (like Beautycounter) are a kind of direct promoting the place unbiased contractors promote merchandise to clients and recruit others to do the identical. This sounds benign on the floor, however can result in monetary and emotional pressure and even the federal government warns in opposition to taking part.
Anyway, the worst forms of MLMs are pyramid schemes (that are technically unlawful, however many MLMs are getting round it with lobbying, authorities connections and a scarcity of FTC assets—get a deep dive into the historical past of MLMs right here), which may financially devastate folks. I’m not saying Beautycounter is that. In truth I do know it’s not. Nevertheless, simply the truth that if you wish to begin promoting Beautycounter, you must PAY BEAUTYCOUNTER sits sideways with me.
Title me a job, any job, that whenever you “bought the job” you might be then requested you to open up your pockets and pay them. It’s insane! To enroll to promote Beautycounter, you must purchase a $50 starter package after which you might be instantly offered different “starter units which are solely accessible throughout enrollment” (a few of that are upwards of $700). Should you actually need folks to succeed, why use shortage advertising ways?
And in the event you select to bypass these starter kits, you might be AGAIN inspired to shell out by utilizing your 25% off Model Advocate low cost to buy unique enterprise aids and the positioning.
Guys. 😑
I do know it’s not the identical factor, however my work kinda is. I’ve been promoting different manufacturers’ magnificence merchandise for nearly 9 years now. I’ve labored with over 100 manufacturers in a number of capacities as an envoy, affiliate and on sponsored content material, and I’ve by no means (let me say it once more for emphasis) NEVER been requested to purchase a product a model needed me to promote. Not even on day one after I had zero followers and 0 web page views.
That being stated, in the event you promote Beautycounter and it’s been good for you, then that’s nice. I’m speaking in broad strokes with the intention of highlighting the larger image. I’m not right here to chop down your small business and I’m genuinely joyful for you.
4. Everybody and their sister is promoting it—you don’t want me to
Lastly, I’m right here that will help you uncover and enjoyment of wholesome magnificence (and extra). I at all times say, let me be your guinea pig! I really like attempting out issues and reporting again on what I like and what I don’t. Plus, I’ve entry to magnificence business consultants, beauty chemists who do that for a dwelling and a group of magnificence aficionados who will help you perceive extra about what you’re placing in and in your physique. This works for me and it really works for you.
“I do know I can purchase ANYTHING that Lisa recommends… I used to spend hours researching merchandise and components record, however now that I belief Lisa and the way strict she is together with her merchandise, I now not analysis a lot and have saved a lot time and stress.” – Ashley, TNK reader
The very last thing you want is me in your inbox promoting you Beautycounter. You’ve already bought your subsequent door neighbor, your sister-in-law and that woman from e-book membership to do this for you. I’m good!
Have you ever tried Beautycounter? What do you suppose?
TNK Group Word: This text accommodates affiliate hyperlinks. TNK makes use of affiliate hyperlinks as a supply for income to fund operations of the enterprise and to be much less depending on branded content material. TNK stands behind all product suggestions. Nonetheless have questions on these hyperlinks or our course of? Be at liberty to electronic mail us.
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