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Indie skincare product model JUNOCO just lately launched a singular and revolutionary system for extra sustainable packaging with its proprietary interchangeable pod system. Most present refillable beauty and sweetness product packaging choices are designed to suit proprietary product choices and have mitigated a discount in carbon footprint as a result of want for a container for every product sort.
As a substitute, with JUNOCO’s new system, “customers will be capable of use one singular, reusable container that may home a mess of merchandise as they’re supplied in interchangeable pods,” defined Kyle Jiang, JUNOCO Founder and CEO.
To be taught extra concerning the conceptualization, R&D, and launch course of behind the brand new system, in addition to how challenges to launch had been resolved and the way shopper demand for the brand new system was decided, we interviewed Jiang for his insights.
CDU: How did JUNOCO method conceptualizing the refillable pod system design?
Kyle Jiang (KJ): To cut back waste and encourage repeat purchases, many magnificence manufacturers have accelerated their choices for refillable merchandise on account of this era’s concern for in search of out extra sustainable choices. Nonetheless, the present refill merchandise the market has to supply aren’t resonating as nicely with clients on account of a number of components.
JUNOCO was based to create revolutionary formulations whereas lowering their carbon footprint all through the method. Discovering refillable choices with excessive utilization charges is extraordinarily difficult on account of these key blockers: hygiene, sturdiness, and good consumer expertise. Nonetheless, we at all times need to check all improvements that may assist us turn out to be a zero-waste model and imagine refills, if executed appropriately, can positively influence the wonder trade.
CDU: How did the JUNOCO staff method the system’s analysis and growth course of?
KJ: Sometimes, refills are supplied per particular person product to have the ability to match into the container it was purchased for. Due to this fact, you’d have a refill for a face wash container and one other for a face cream container. This resolution solely reasonably lessens the problem of packaging waste.
JUNOCO provides a singular and revolutionary resolution by way of efficiency and sustainability by creating an interchangeable refill pod system. With this method, customers can use one singular, reusable container that may home many merchandise as they’re supplied in interchangeable pods.
The packaging growth took two years, throughout which era we researched and collaborated with a number of producers to develop an interchangeable refill pod system that may overcome the important thing blockers to the success and adoption of refills.
The aesthetic inspiration for the look of the jar was jade, which is why the brand new cleaning balm is named Jade 10 Cleaning Balm. The floor texture was fastidiously crafted to emulate the look of and really feel of easy and polished jade, enhancing each the visible and tactile points of the product.
CDU: Are you able to clarify the launch course of for the interchangeable pod refill system?
KJ: With the launch course of, the highest precedence was to transition the outdated packaging to this new system by educating customers on the sustainable advantages of utilizing interchangeable refills, together with addressing some issues they might have had prior to now with competitor’s refill techniques, akin to hygiene, components high quality, and comfort. By addressing all these issues, together with making the system cost-effective for customers, the objective is to have our customers undertake extra sustainable habits and proceed to reuse the interchangeable pod system.
On November 1, 2023, we formally launched the JUNOCO refill pod system on JUNOCO.com with the Jade Clear 10 Cleaning Balm and 0 Mark Physique Butter.
CDU: Have been there any system growth challenges that wanted to be resolved earlier than launch? If that’s the case, what had been these challenges, and what options had been developed and carried out to unravel them?
KJ: The largest problem was creating an answer that may make the pods handy for customers to refill and preserve hygiene. After testing 50+ prototypes on completely different lock/unlock mechanisms and supplies, the ultimate design includes a sturdy but consumer pleasant lock/unlock mechanism.
As a result of the system should keep away from hygiene points, this lock and unlock mechanism permits customers to make use of and take away the pod securely with out contaminating the jar. The refill pods additionally include label identification that may be positioned on the reusable container. The container can also be composed of a extremely resilient materials particularly engineered to endure in depth use as a reusable unit.
CDU: How is shopper demand for a tool just like the JUNOCO system measured and evaluated?
KJ: We used our shoppers to gauge the demand for this new refill system. Initially, it started as a stream of emails and Instagram feedback requesting a refillable choice for certainly one of our best-selling merchandise, Clear 10 Cleaning Balm as a result of this product had a excessive repurchase price.
As soon as we established that refills had been in excessive demand, we thought-about consumer comfort and expertise. We performed a number of questionnaires and polls of our shoppers’ expertise utilizing our rivals’ refills. After we finalized a listing of what the shoppers needed and didn’t need, we started designing the interchangeable refill pod system.
CDU: How is the JUNOCO system completely different from different refillable cosmetics or private care product choices?
KJ: Some shoppers keep away from refillable merchandise as a result of they don’t just like the dedication of being restricted to refilling that particular product. We took a unique method by offering clients with extra choices in relation to refilling.
By making these product pods interchangeable, shoppers are utilizing just one container, permitting for a extra personalised expertise as they will refill the merchandise they use most ceaselessly based mostly on their skincare wants.
CDU: Are there plans for additional innovation and growth on this house?
KJ: We will proceed to launch extra refillable pods suitable with the present container. Within the coming six months, we’ll launch a physique scrub, foot and hand masks, and 4 different merchandise utilizing the identical refill jar and system. One other refillable resolution we are engaged on now could be our second best-selling product, the Clarifying Cleaning Powder. We’re very excited for this distinctive powder refill jar as nicely.
CDU: Anything so as to add?
KJ: Our mission is to steer change towards a extra earth-conscious future in magnificence whereas contemplating our group’s consumer expertise. Sustainability will at all times be on the forefront for JUNOCO, from ingredient sourcing to minimal formulation practices and our method to packaging. We purpose to reduce as a lot waste as potential in each growth course of step.
Now we have at all times used FSC-certified paper and eco-friendly soy ink printing for packaging, and we’re excited concerning the Refill Pod system. The refill pods are absolutely recyclable, and every refill saves 78% of the plastic utilized in a whole unique set.
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