THE WHAT? True Botanicals has introduced Jessica Chastain as its newest model ambassador. The Oscar-winning actor will entrance a marketing campaign for the model’s not too long ago launched Phyto-Retinol Sleep Serum.

THE DETAILS Based on a report revealed by WWD, the marketing campaign will make its debut on billboards throughout main cities within the US in addition to airing on tv and streaming companies.

THE WHY? The model, which is focused at millennial girls, believes movie star faces to be more practical than influencers in reaching its prospects. Chief Advertising and marketing Officer Rebecca Boston, instructed WWD, “Jessica shares the values which are on the core of True Botanicals. She has at all times been an advocate for taking higher care of individuals, animals and the planet, and that’s what we exist to do.”