THE WHAT? KFC Spain has created a promotional marketing campaign centred across the launch of a perfume. The scent’s identify, Eau D’uardo, was impressed by a viral meme created by the quick meals outlet’s advertising and marketing workforce in 2021.

THE DETAILS The packaging, too, recollects that marketing campaign with a flacon modelled on a rooster drumstick, whereas the juice itself emulates the Colonel’s infamous secret spice mix. The restricted run of 25,000 models will likely be bought by way of the chain’s app or eating places in Spain.

THE WHY? KFC has now made a number of forays into the cosmetics world and this newest launch suggests its clearly a method that’s working for them.