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Accessible because the starting of summer season, Koesio fragrances have turned to Coverpla for the first packaging of their perfume assortment: refillable glass bottles, caps, pumps and pump covers.
The model’s 20 fragrances are grouped into 4 households (marine, candy, musk, powdery) for ladies, males, and younger males and younger ladies. A questionnaire evoking life conditions helps determine the patron’s olfactory profile to suggest the proper perfume.
The model chosen three 50ml bottles from Coverpla’s catalogue: Vertigo, Ulysse and Venus. They’re respectively paired with the High Ardour cap clad in aluminium (the model chosen the black and glossy silver shades), and with the Galet and Gény caps, each injected in Surlyn. Coverpla additionally provided the matching pumps and pump covers. This mix-and-match choice was then personalised with a spread of lacquers chosen by the model.
Keen to supply a 100% refillable assortment, Eric Moraldo, the model’s founder, was no much less demanding when it got here to the design of the packaging. Amongst his decisions within the Coverpla catalogue solely the Vertigo design was out there in a refillable model. Nevertheless, pushed by the mission, Italian glassmaker Bormioli Luigi accepted to provide their Venus and Ulysse bottles with screw necks. As such, these two references are actually out there in refillable variations. Coverpla and Bormioli Luigi had already cooperated on an analogous operation to facilitate Important Parfums’ transition to refillable.
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