THE WHAT?  SEPHORA Malaysia is introducing the ‘Unwrap Their Lovely’ marketing campaign for the vacation season, that includes an interactive 3D showcase on giant screens within the capital metropolis. This marketing campaign marks the primary time such expertise is getting used for a vacation promotion within the space.

THE DETAILS The marketing campaign features a 3D interactive present the place guests can take part by sending vacation needs to family members by means of the screens. That is achieved by scanning a QR code or scheduling messages prematurely. In SEPHORA’s Fahrenheit88 retailer, clients can have interaction in an interactive sport by scanning QR codes inside the retailer, resulting in digital presents that may be exchanged for actual ones.

THE WHAT? This marketing campaign goals to make use of expertise to boost the vacation purchasing expertise, providing a singular manner for shoppers to work together and rejoice the season. The interactive components within the retailer and on the screens are designed to have interaction clients in a novel manner, encouraging them to go to SEPHORA and take part in festive actions.