THE WHAT? Lionel Messi is about to unveil his perfume model at Cosmoprof North America. The footballer created his first scent with Sport On Product Group and it’s set to hit cabinets in 2024.

THE DETAILS In response to a report printed by WWD, Messi is amongst a slew of manufacturers that may exhibit on the Miami present subsequent month, a lot of them Cosmoprof North America first-timers.

THE WHY? Messi’s launch seems to verify that the superstar perfume market is alive and effectively. After the Britney Spears / Elizabeth Taylor heyday, following a lull of some years, the sector is staging a revival with a number of new gamers getting in on the sport.