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As detailed in a latest Vantage Market Analysis report, the worldwide oral care market, which was final 12 months valued at $33.73 billion and anticipated to achieve $51.37 billion by 2023 (CAGR 5.4%), is experiencing a considerable upswing.
It may be difficult for manufacturers to face out with new product developments in a sector that has seen its justifiable share of innovation lately. Nonetheless, just lately, oral well being care model Lumineux has launched a group of microbiome-safe choices, which the model maintains are the primary of their variety and embody mouthwash, toothpaste, and whitening strips.
To be taught extra in regards to the formulation and growth of Lumineux merchandise, together with challenges to product growth, research within the product assortment’s efficacy, and plans for additional innovation on this house, CosmeticsDesign spoke to model founder Dr. Kourosh Maddahi for his insights.
Formulation and growth course of
The idea for the product assortment got here from the private need to fill a necessity, mentioned Dr. Maddahi. “After working towards dentistry for over 28 years, I obtained annoyed with the oral care merchandise available in the market, each conventional and pure, in dealing with irritation, whitening, sensitivity, and dry mouth,” he mentioned. This frustration drove Dr. Maddahi to “seek the advice of with my colleague Dr. Hessam Nowzari, who was the Chairman of Advance Periodontics at USC for 17 years, as a way to give you a components that’s each secure (licensed unhazardous) and efficient.”
The principle problem that Drs. He shared what he and Nowzari confronted through the formulation and growth course of for the Lumineux product assortment, which was ingredient-based. “The principle problem was that I didn’t need any artificial preservatives or emulsifier as a way to make the product microbiome secure, which created a problem with producers not wanting to simply accept the legal responsibility for making a product with out preservatives,” he defined.
After working with a number of producers, Dr. Maddahi ultimately discovered that the answer lay in pasteurization. “Heating up the mouthwash created the appropriate resolution, and for the toothpaste, by decreasing the water we had been capable of get across the lack of preservatives,” he mentioned.
Product efficacy
The ensuing Lumineux formulation achieved Dr. Maddahi’s objective of being microbiome-safe, “which implies it doesn’t kill any micro organism,” he defined. Lumineux merchandise, due to this fact, “go in opposition to 70 years of dental analysis targeted on killing micro organism, since micro organism trigger cavities, gum illness, and dangerous breath.”
As a substitute, the merchandise deal with sustaining the “98% of excellent micro organism within the mouth that assist combat in opposition to an infection and illness,” he mentioned. “The individuality of Lumineux merchandise,” he added, is that they “neutralize the dangerous toxins of dangerous micro organism as an alternative of killing all of the micro organism, for the reason that toxins are chargeable for cavities, gum illness, and dangerous breath.”
Moreover, the formulations make the most of substances like important oils to deal with frequent oral well being care issues as an alternative of chemical substances. This contains coconut, sage, and lemon peel oil as an alternative of peroxide to whiten enamel with out growing sensitivity, he shared, in addition to grapeseed and cayenne pepper oils to cut back the consequences of dry mouth, which may result in cavity formation.
To ascertain product efficacy, he added, earlier than launch, the model “carried out sixty-two scientific and laboratory research, largely by unbiased universities, which proves the efficacy of Lumineux merchandise when it comes to irritation, whitening…and serving to to cut back the consequences of dry mouth.”
Shifting ahead
Following the profitable model launch, Dr. Maddahi has continued to analysis and develop merchandise that he hopes may also disrupt oral healthcare. After 5 years of R&D, he launched an electrical toothbrush in June of this 12 months. “The principle characteristic of the toothbrush is a bamboo head and castor oil bristles that, whereas being additional gentle, are very efficient in eradicating plaque whereas preserving the integrity of the gum and enamel,” he shared.
Whereas many pure ingredient oral well being care merchandise are presently accessible on this house, Lumineux’s distinctive microbiome-safe formulation is a compelling instance of innovation in product growth. It is going to be fascinating to see if different oral healthcare product producers flip to their suppliers to observe swimsuit and provide microbiome-safe options to conventional choices.
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