THE WHAT? Luxe Manufacturers has introduced that it’ll companion with Khloe Kardashian to launch a brand new perfume line within the second half of 2024. The perfume can be Khloe Kardashian’s first standalone scent – the fact tv star has launched perfumes collectively together with her sisters prior to now.

THE DETAILS In an interview with WWD, the proprietor of Good American mentioned that she was ‘older and wiser’ and able to give her all to a brand new undertaking.

The perfume line will make its debut with a choose assortment of merchandise subsequent fall and can be rolled out worldwide. Additional merchandise can be launched yearly.

THE WHY? Tony Bajaj, CEO of Luxe Manufacturers, informed WWD, “It’s key for our companion to be completely in lockstep with their viewers. We now have to make sure that any sort of expertise shares the identical imaginative and prescient and takes an entrepreneurial and forward-thinking method with us. Khloe occurred to be on the prime of our checklist.”