THE WHAT?  Marcelo Claure, former CEO of SoftBank Group Worldwide and present investor, has been appointed SHEIN’s Group Vice Chairman.

THE DETAILS Claure joined SHEIN in January 2023 as Chairman of SHEIN Latin America. Throughout his tenure, he launched the SHEIN Market in Brazil and directed a US$150 million funding to shift SHEIN’s manufacturing to Brazil. He’ll retain his place as Chairman of SHEIN Latin America whereas taking up the duties of the Group Vice Chairman, collaborating with SHEIN’s CEO, Sky Xu, and Govt Chairman, Donald Tang.

THE WHY?  Donald Tang, Govt Chairman of SHEIN mentioned: “Marcelo’s management and relationships have been instrumental in strengthening SHEIN’s enterprise growth and technique in key markets. We’ve got made important strides as we glance to localise our enterprise to learn our prospects and the communities by which they dwell worldwide.  We’re lucky to have Marcelo’s unparalleled experience at scaling world corporations as we additional broaden SHEIN’s market mannequin, localisation technique and different key initiatives to satisfy the wants of our prospects in over 150 markets.”