Obligation Free Americas (DFA) is internet hosting a sequence of immersive perfume activations all through the vacation season. The journey retail chain has teamed up with airports within the western hemisphere together with Miami, Hartsfield-Jackson Atlanta, Tocumen and Punta Cana Worldwide Airports to convey trend-led perfume releases to life.

World famend and area of interest manufacturers together with Chanel, Gucci, Versace, Carolina Herrera and Perry Ellis are all long-term companions of Obligation Free Americas selecting to collaborate with the retailer this Christmas.

The December ‘Pink Carpet’ activations highlight limited-edition releases by means of compelling shows, pop-ups, luxurious magnificence kiosks, daring wraps and modern flooring graphics to drive shopper engagement. As well as, digital campaigns are dwell at key areas to additional generate footfall. Knowledgeable Obligation Free Americas magnificence ambassadors are on-hand throughout the area to offer customized magnificence recommendation to vacationers and help them on their perfume journey. That is a part of Obligation Free America’s wider concierge strategy to supply the very best service to vacationers.

Chanel is first to obtain the pink carpet remedy with a significant presence throughout Miami and Atlanta Worldwide Airports. Showcased fragrances embody the enduring Chanel No. 5, Chanel Likelihood Eau Fraîche Eau De Parfum, Chanel Likelihood Eau Vive Eau De Toilette, and Chanel Coco Mademoiselle Physique Oil and Physique lotion.

In the meantime Gucci Magnificence perfume has launched the brand new Gucci Flora Beautiful Magnolia Eau de Parfum. Vacationers are invited to find the world of Gucci Flora in Miami, Hartsfield-Jackson Atlanta and Punta Cana Worldwide Airports’.

Versace vacation marketing campaign reimagines opulent jewel tones throughout digital and static shows and 360 columns. A spotlight is the attention-grabbing magnificence kiosk at Tocumen Worldwide Airport Terminal 2, designed to present the perfume unrivalled prominence and promote sampling in an opulent atmosphere.

Carolina Herrera is given a dramatic makeover for the season, clad in a festive, cheerful pink accompanied by ‘Comfortable Holidays’ messaging to advertise gifting. The enduring Good Woman and Dangerous Boy perfume vacation marketing campaign runs throughout Miami, Tocumen, Washington Dulles, and Punta Cana Worldwide Airport.

Different actions embody a Narciso Rodriguez All of Me pop-up at JFK Terminal 7 Primary Retailer in New York, and Perry Ellis Sky Pink cashier wraps at Tocumen Worldwide Airports.

“Obligation Free Americas is a powerhouse participant in luxurious perfume retailing, because the breadth and depth of those dynamic ‘Pink Carpet’ activations present,” stated Joseph Falic, Obligation Free Americas Vice President. “From our modern, immersive pop-ups to the unbelievable service provided by our professional magnificence concierge, there’s a purpose so many manufacturers select us as their retailer of alternative within the channel. I’m happy with the efforts of our total crew throughout the area as they work to make the vacation season a magical one for our model companions and our vacationers.”

DFA operates over 250 shops in the US and internationally at main airports, seaports and borders.