THE WHAT? Olehenriksen will hit cabinets in Ulta Magnificence shops within the New Yr. The Scandi skincare model can be stocked in 700 shops throughout the US and on the Ulta web site.

THE DETAILS The vary on supply will embrace the model’s bestsellers in addition to new product launches and exclusives set to be unveiled all year long.

“At Ulta Magnificence, we’re dedicated to bringing one of the best and brightest manufacturers to our assortment and offering our friends with options that meet their each want,” says Penny Coy, Vice President of Merchandising at Ulta Magnificence.

THE WHY? Senior Vice President and Basic Supervisor of Olehenriksen, Sarah Koch, reveals, “We’re honored to associate with Ulta Magnificence to champion Olehenriksen’s subsequent retail chapter. From the friends’ demand for our presence inside Ulta Magnificence’s providing, to our synergy throughout model imaginative and prescient and shared dedication to offering customers with a joyous expertise, this momentous partnership offers the chance for an expanded community of people to expertise the transformative outcomes of our merchandise. As we strategy 2024, we stay up for many thrilling launches, initiatives, and activations that can make our partnership with Ulta Magnificence impactful for all.”