Make-up artistry model Patrick Ta Magnificence has appointed Jacqueline Barrett as Senior Vice President, Advertising and marketing. In her new function, Barrett might be accountable for overseeing the model’s strategic advertising and communications efforts.

Barrett brings almost 20 years of brand name and advertising expertise to Patrick Ta Magnificence. Most just lately, Barrett served as Vice President of Client Strategic Advertising and marketing for Fenty Magnificence, the place she led initiatives throughout model, advertising, and shopper segmentation. She has a confirmed observe report of success, together with six years main cosmetics advertising at industry-disrupting, clear magnificence pioneer, Beautycounter, finally resulting in a US$1 billion valuation and majority stake funding by The Carlyle Group. Previous to her work in magnificence, Barrett labored in shopper product advertising for a few of the most well-known franchises on this planet, together with Barbie®, Disney Princess and Frozen.

“I’m so impressed by what Patrick and the crew have constructed so far as a social-first, artistry-forward model that actually resonates with customers,” mentioned Barrett. “There are such a lot of alternatives I sit up for main, constructing on the power of that share of voice. I couldn’t be extra thrilled to hitch this unimaginable management crew forward of such main milestones in Patrick Ta Magnificence’s trajectory.“

“Jacqueline joins us in a interval of large momentum as we stay up for the fifth anniversary of the model. Persevering with to Improve our EMV and strengthening the model’s relevance throughout channels will proceed to be key to strategically propel Patrick Ta Magnificence into subsequent yr and past. Her wealth of expertise aligns completely with the methods wherein we hope to drive the model ahead,” mentioned Kimberly Villatoro, CEO of Patrick Ta Magnificence.

In 2019, famend make-up artist Patrick Ta labored with product specialist Rima Minasyan and seasoned entrepreneur Avo Minasyan to carry Patrick Ta Magnificence to life. The model is at the moment offered on PatrickTa.com, and retails completely at Sephora North America and Canada, Sephora at Kohl’s, Cult Magnificence and Flannels Magnificence.