[ad_1]
Synthetic Intelligence (AI) and Augmented Actuality (AR) applied sciences continued to be a major drivers in beauty and private care product trade innovation in 2023.
From perfume reformulations to immersive digital experiences, right here is our roundup of this 12 months’s high 10 tech articles:
#10: Scent tech firm launches AI software program for perfume reformulation
Moodify (Re)formulation know-how permits PBC product producers and formulators to regulate perfume formulation by way of an algorithm-based app that implies substitute choices “based mostly on their stage of similarity to the unique molecule whereas optimizing for various constraints,” mentioned the corporate.
On this article, we interviewed Eyal Maor, CEO of Moodify, for his insights into (RE)formulation’s potential affect on cosmetics and private care product corporations, the background behind the software program’s improvement course of, and the trade ache factors the know-how can remedy.
#9: ‘First-ever’ generative AI platform for digital gross sales launched
With Fractal Analytics’ launch of the Flyfish platform, cosmetics, and private care product corporations can now ‘create customized purchasing experiences’ for customers by ‘offering consultative experiences’ and ‘analyzing particular person shopping for patterns.’
On this article, CosmeticsDesign interviewed Shridhar Marri, CEO and Founding father of Flyfish, for his insights into how Flyfish can doubtlessly profit cosmetics and private care product producers and suppliers, the platform’s improvement course of and the vital ache factors the know-how can remedy for the trade corporations.
#8: How AI software program helps DTC magnificence manufacturers to shine
Because the Direct-To-Client (DTC) magnificence market continues to carve out a extra important share of the retail panorama, utilizing the fitting instruments to fine-tune digital retail platforms has develop into make or break.
On this article, CosmeticsDesign interviewed Melissa Bridgeford, CEO and Co-Founding father of AI-powered, two-way SMS platform Wizard, for her insights into how this evolving know-how can affect DTC magnificence manufacturers, the methods the platform may also help trade corporations overcome particular challenges and hurdles within the house, and the place she believes the know-how is headed quickly.
#7: Business professional perception on AI/AR tendencies in beauty & PBC ingredient formulation and improvement
As magnificence know-how like AI/AR continues to quickly change the panorama of ingredient formulation and product improvement processes within the cosmetics and private magnificence care (PBC) industries, improvements are ‘shortening timelines,’ ‘expediting ingredient substitute identification,’ and extra.
On this article, we spoke to Kia Ragland, Director of Product Improvement at Kylie Cosmetics & Pores and skin, to grasp her views on how know-how like AI and AR affect the formulation analysis and improvement course of and affect shopper product personalization tendencies.
#6: Pores and skin File SAAS platform launch makes use of AI to handle shopper pores and skin issues
The corporate’s proprietary know-how and intensive database use 3D imaging and shopper well being knowledge to research the consumer’s pores and skin and hair traits to match the consumer with one of the best merchandise to handle hair and skincare points like dryness and sensitivity.
On this Q&A article, we interviewed Pores and skin File Founder and CEO Sindhya Valloppilli as she make clear how the corporate is working to bridge the diagnostic hole between magnificence merchandise and healthcare, the alternative ways researchers are leveraging AI know-how to grasp higher shopper wants in skincare, and the way its SAAS platform can profit magnificence manufacturers and product customers.
#5: Laneige launches its first immersive digital expertise with digital retailer
The skincare model partnered with experiential e-commerce platform Obsess to launch a digital storefront that options animations, a custom-designed structure of 5 rooms that includes completely different merchandise, and a completely interactive expertise for shopper engagement.
On this article, we spoke with Julien Bouzitat, CMO of AmorePacific US, which is Laneige’s mum or dad firm, to be taught extra about Laneige’s partnership with Obsess to develop and launch the digital retailer, in addition to the corporate’s plans for additional funding and growth within the digital magnificence house.
#4: Revieve CEO explains how ‘selfie evaluation,’ ‘digital try-on tech’ create customized purchasing experiences
Client demand continues to evolve in 2023 as AI/AR instruments develop into extra superior, permitting cosmetics and private magnificence care product corporations to supply extra personalized omnichannel model encounters.
We interviewed Sampo Parkkinen, CEO and Co-Founding father of software program firm Revieve, as he shared his key takeaways from the corporate’s “2023: Augmenting the Magnificence Client Journey” report, which detailed an in-depth evaluation of the present magnificence shopper avatar, their relationship with magnificence know-how, and supplied predictions for this 12 months’s largest AI/AR tendencies within the magnificence house.
#3: The queen of magnificence tech: Excellent Corp. CEO talks AI, AR, and future tendencies
On this article, we spoke with Excellent Corp. CEO Alice Chang to attract on her years of know-how and wonder trade expertise for her predictions of 2023’s largest magnificence trade tech tendencies.
We explored the affect of beauty-focused apps, the diversification of magnificence know-how into adjoining industries like trend, and the examination of the buyer’s relationship with magnificence and tech improvements.
#2: AI driving concentrating on and acquisition for DTC magnificence manufacturers
Knowledge intelligence firm Proxima is main the best way for DTC magnificence and private care product manufacturers to achieve customers higher and goal particular demographics with best-fit merchandise by using underlying AI knowledge sources to satisfy shopper wants higher.
On this article, we interviewed Proxima CEO Alex Tune, who revealed how AI-data-based shopper concentrating on can positively affect corporations throughout the sweetness trade provide chain, together with aiding in product formulation and launch to suit shopper demand greatest.
#1: Inside-out magnificence: Neutrogena blends AI, customization, and wellness with gummie launch
Cosmetics Design-USA caught up with Neutrogena’s group of consultants at CES about its revolutionary collaboration with UK-based wellness model Nourished because the traces proceed to blur between magnificence and wellness merchandise.
This text taught us how the partnership introduced collectively shopper product personalization and AI applied sciences to create SKINSTACKS gummy nutritional vitamins for an revolutionary ‘magnificence from inside’ shopper expertise.
[ad_2]