THE WHAT? Shiseido has introduced the launch of a brand new enterprise fund. Shiseido Lengthy Time period Investments for the Future (LIFT) Ventures, as the brand new fund has been named, will likely be a automobile for investing in revolutionary early-stage firms throughout the magnificence wellness area.

THE DETAILS The fund’s inaugural investments will likely be in Phi Therapeutics, a pioneer in bacteriophage know-how, and males’s grooming model, Patrick Kidd Holdings. LIFT Ventures will likely be primarily based in New York Metropolis and headed up by Ron Gee.

THE WHY? Masahiko Uotani, Chairman and CEO of Shiseido, reveals, “The creation of LIFT Ventures represents a brand new alternative to associate with organizations targeted on creating pioneering magnificence wellness options and to realize additional insights and entry for Shiseido’s progress ambitions. LIFT Ventures presents a welcome alternative to construct data, create worth, and finally, obtain significant progress for all.”