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After 27 years of enlargement into 35 international locations throughout Europe, RINGANA has introduced it’s launching into the Latin American market with an preliminary choose product launch in Mexico in October of this 12 months.
The corporate is “forecasting progress of ten per cent this 12 months, with gross sales up from EUR 178.1 m in 2022 to EUR 200 m in 2023,” mentioned Andreas Wilfinger, CEO of Ringana, and the enlargement efforts into Mexico and Latin America are “in tune with the corporate’s mission to supply conscious, sustainable merchandise to a world public.”
To be taught extra concerning the model, its preliminary launch in Mexico, and RINGANA’s plans for additional enlargement into Latin America, CosmeticsDesign spoke with Wilfinger for his insights.
About RINGANA
Based in 1996, RINGANA is a mid-sized firm of over 500 folks and is “a pioneering Austrian firm within the contemporary skincare and meals dietary supplements trade” with a deal with producing merchandise with “freshness, efficacy and sustainability,” and are “vegan and include no synthetic preservatives or components,” mentioned Wilfinger. Relating to distribution, RINGANA merchandise are manufactured on the firm’s “new facility in St. Johann in der Haide in Austria and are shipped from there to worldwide prospects in 35 international locations, together with Mexico” as of October of this 12 months, he mentioned.
Growth into Latin America
When selecting its first worldwide launch level, Wilfinger shared that “for RINGANA, enlargement to Mexico is a historic milestone,” the corporate was explicitly chosen as a result of “Latin America’s greatest Spanish-speaking market is the start line for tapping into the area as an entire.”
Moreover, to realize its purpose of launching its merchandise into a world area, the corporate “has put a strategic nation and administration administration workforce on the high of the corporate that’s utterly devoted to attaining sustainable progress within the dynamic Mexican market,” he mentioned.
As of this month, “about 20 merchandise of FRESH cosmetics (face and physique) can be found and authorized for the Mexican market which largely covers the RINGANA care routine,” mentioned Wilfinger. Whereas “no huge modifications have but needed to be made to present formulations,” he mentioned, “extra merchandise are at present within the means of being authorized alongside the international locations´ and market´s laws.”
In regards to the enlargement efforts to date, Wilfinger said that “the early success of RINGANA actions in Mexico has already exceeded expectations, paving the way in which for wonderful year-end outcomes,” and that “the purpose for Mexico is having the ability to launch as many RINGANA merchandise as doable and to determine the RINGANA model and the attributes of freshness, effectiveness and sustainability.”
Additional enlargement efforts
Transferring ahead, Wilfinger defined, “For the reason that firm is anticipating additional progress, it has thrilling plans for the ultimate weeks of the 12 months – a Christmas marketing campaign continues to be to return – and for 2024.” These plans embody introducing extra skincare product choices “together with the vegan meals complement line, additional strengthening the model’s presence in Mexico.”
Relating to additional innovation within the area, he shared that “typically, after all, we’re all the time engaged on new product improvements and developments and are more and more increasing our sustainability technique,” including that “the corporate is striving not just for industrial success but in addition aspires to make a significant contribution to the well-being of each folks and the planet.”
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