THE WHAT? The Physique Store has introduced that it has turn into the primary international magnificence model to realize 100% vegan product formulations throughout all ranges.

THE DETAILS The model is selling its achievement with a tongue-in-cheek marketing campaign timed to coincide with Veganuary that embraces the commonest response to discussions about veganism; the eyeroll.

THE WHY? The moral magnificence model set itself a goal to turn into wholly vegan in 2021, when 60 p.c of its merchandise carried the Vegan Society mark and expects the marketplace for vegan magnificence merchandise to develop at a 6.31 p.c CAGR over the following 5 years.

Ian Bickley, Chief Government Officer, The Physique Store says: “We did it! Each single product formulation from The Physique Store is now licensed by The Vegan Society. We all know that vegan magnificence issues to hundreds of thousands of individuals all over the world, and we’ve labored tirelessly to realize this enormous milestone. We have been the primary magnificence firm to battle towards animal testing in cosmetics.  We have been the primary main international magnificence model to make use of cruelty-free musk in our fragrances.  We’ve now achieved one other international first.”