The British model, which was just lately acquired by German fairness fund Aurelius from Natura &Co, claims to be the primary international magnificence model with 100% vegan product formulations licensed by The Vegan Society. Thus, The Physique Store has achieved the goal it set itself in 2021, when 60% of its merchandise already carried the Vegan Society trademark.

“The Physique Store proclaims has turn out to be the world’s first international magnificence model [1] to attain 100% vegan product formulations throughout all ranges together with skincare, physique care, haircare, make-up and perfume. The complete product formulations portfolio has been licensed by the Vegan Society,” stated the corporate in a press release.

With over one in ten younger individuals saying that ’vegan’ is a crucial issue of their well being and wonder buy selections [2], this transfer from The Physique Store responds to rising buyer calls for. The vegan cosmetics business is predicted to develop with 6.31% compound annual development fee between 2023-28 and attain USD 24 billion by 2028 [3].

“We all know that vegan magnificence issues to thousands and thousands of individuals all over the world, and we’ve labored tirelessly to attain this large milestone. We have been the primary magnificence firm to struggle in opposition to animal testing in cosmetics. We have been the primary main international magnificence model to make use of cruelty-free musk in our fragrances. We now have now achieved one other international first,” stated Ian Bickley, Chief Govt Officer, The Physique Store.