The Skilled Magnificence Affiliation (PBA), whose mission is to advocate and combat for the rights and professionalism of the wonder trade, is delighted to announce the launch of a brand new line of merchandise representing the skilled magnificence trade.

The curated kinds, which embody hats, journey mugs and comfy sweats, are designed with magnificence professionals in thoughts and proceeds help initiatives crucial to the wonder trade.

“Being a licensed skilled within the magnificence trade takes arduous work, dedication, creativity and keenness. The connection between individuals and their hairstylist, barber, esthetician, make-up artist – you identify it – is a singular and particular connection that helps individuals be ok with themselves, inside and outside,” mentioned Angelica Kenrick, Director of Advertising and marketing at PBA. “It’s an trade we deeply worth, and we respect the hard-working people who make us really feel superb. As the most important commerce nonprofit representing your complete skilled magnificence area, we wished to create one thing for magnificence professionals to have the ability to have enjoyable and exhibit whereas making the trade even stronger. It’s extra than simply merch: it’s sharing delight and giving again.” The curated kinds, which embody hats, journey mugs and comfy sweats, are designed with magnificence professionals in thoughts and proceeds help initiatives crucial to the wonder trade.Courtesy of the Skilled Magnificence Affiliation

The brand new merchandise is just not solely stylish, but additionally helps PBA’s efforts to deal with points that matter most to magnificence professionals. 100% of the proceeds from the sale of the merchandise goes in direction of supporting initiatives crucial to the wonder trade reminiscent of combating towards the deregulation of licenses, elevating the necessity for extra texture hair schooling and supporting license portability by means of the Interstate Cosmetology Compact. Deregulation is especially essential as there’s a lack of schooling concerning the significance of licensing to make sure the well being and security of the general public. Equally, texture hair schooling is gaining traction throughout the nation as cosmetology state boards are being inspired so as to add texture hair schooling to their licensing necessities and curriculums. PBA’s Authorities Affairs workforce depends on funding from Membership dues to have the ability to make an affect on each state and federal ranges for these issues. Now, even non-Members can contribute by buying merch by means of the official PBA store on probeauty.org/store.

By buying and sporting the brand new merchandise and sharing PBA’s message on their platforms, magnificence professionals might help be part of PBA’s efforts to help the tons of of initiatives PBA is engaged on to raise and help the trade. To be taught extra concerning the efforts PBA takes to advocate for the wonder trade, go to probeauty.org/advocacy.

The brand new line of merchandise is now out there for buy at probeauty.org/store.