THE WHAT? L’Oreal has appointed GroupM’s Wavemaker MENA to deal with its media duties for the MENA area.

THE DETAILS In keeping with a report printed by Marketing campaign, the strategic partnership is a ‘pivotal milestone’ for each corporations.

THE WHY? Olfa Messaoudi, Chief Digital and Advertising Officer at L’Oreal Center East, informed Marketing campaign, “We’re excited to companion with Wavemaker MENA and we stay up for the probabilities that this dynamic partnership will deliver.

“Wavemaker’s intensive abilities and modern mindset within the area align seamlessly with our goal of making the sweetness that strikes the world. Collectively we goal to make a sustainable impression on the media world magnificence business and proceed our advertising and marketing transformation journey right into a magnificence tech powerhouse.”